GlasGLOW: Parks, Commercial Events and the Pandemic

GlasGLOW: Parks, Commercial Events and the Pandemic

This week’s reblog revisits Séverin Guillard’s reflections on the 2020 edition of GlasGLOW

For the third year in a row, the Glasgow’s Botanic Gardens was the site for a commercial event, GlasGLOW, organised by the Scottish PR and event management company Itison. GlasGLOW is a sound and light extravaganza which aims, through a walk in a well-known public park in the city’s West End, to immerse attendees in a fantasy universe. While the 2019 edition displayed successively different thematic “worlds” focused on diverse topics such as Halloween, aliens, or a Stanger Things-inspired labyrinth, the 2020 edition was focused on the singular theme of superheroes, illustrated by the event’s motto: “the power within”. (more…)